CS, Sales, and closing a quarter - how it all ties together

it's all about the assist

Too often, CS is seen as a 𝘱𝘰𝘴𝘵-𝘴𝘢𝘭𝘦 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯. In reality, CS plays a critical role in driving revenue, influencing deals, and reducing friction for both new and existing customers.

The best CS teams don’t just support Sales - they help close 💪.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗖𝗦 𝗰𝗮𝗻 (𝗮𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱) 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗾𝘂𝗼𝘁𝗮𝘀!

✅ 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗦𝘂𝗿𝗳𝗮𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

• CS knows where customers are seeing value and where their needs are growing.

• Bring those insights to Sales.

• The deals are there - you just need to connect the dots.

✅ 𝗕𝘂𝗶𝗹𝗱 & 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲

• Happy customers sell better than any pitch.

• CS should always have a go-to list of advocates ready for reference calls, testimonials, and case studies to accelerate deals.

✅ 𝗕𝗲 𝗣𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗼𝗿𝘆

• Is CS included in the sales pitch?

• They should be.

• Buyers don’t just evaluate the product - they evaluate the experience after they buy.

• A strong CS strategy reduces risk and builds confidence, making it easier for prospects to commit.

CS isn’t just here to support growth - we drive it. If your team isn’t actively working with Sales to close Q1 strong, now is the time to step in.